About

Our vision is to share what we know so every copier buyer can maximize their budgets.
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About the Author

Copier spend is exponential. Managing assets can be very costly.

In 2007 the founder and president of the Copier Buyer Guide™, Al Kietzmann (LinkedIn Profile) personally had enough of the high pressure sales tactics, quotas, charades and the intellectual dishonesty game he was required to participate in!

Shortly after leaving the copier industry he entered the regulated industry of financial planning. An industry requiring finger prints, background checks and a lengthy interview process just to get a job! Additionally, selling financial services products involves suitability sales laws governed by numerous state and federal regulatory and government authorities!

The copier industry has none of that! It is an unregulated industry. No licensing or suitability requirements. No truth in lending documents or grace periods. So, here begins our story and passion for you the copier buyer by providing a very unique concept – Copier Buyer Guide™

We work for the buyer
We're independent and vendor neutral
Demonstrated proven results
Savings ranges from 22%-52%
Save time and money
99%
Modeling and Analytics
90%
Financing Options
85%
Financing Solutions
Copier Buyer Guide Author Background

Guaranteed to save money while improving vendor copier agreements!*

Copier Buyer Guides

2016

JANUAR 2016

New office in London

JULY 2016

Certificate of Accreditation

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2018

JANUAR 2016

New office in Amsterdam

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2019

FEBRUARY 2019

New office in NY

MARCH 2020

More than 100 workers

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The copier buyer wants a transparent process

We know the questions buyers should be asking the vendors and want you to know them as well!
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01We are able to give truly independent advice

Capitalize on low hanging fruit to identify a ballpark value added.

02Financial advice based on your goals

Override the digital divide with additional clickthroughs from DevOps.

03We’re here to help during market volatility

Nanotechnology immersion along the information highway will close loop.

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Whistleblower Testimony

A whistleblower is what one Wisconsin legislator called Al during his testimony.

In front of their Consumer Protection committee a few years ago, while at the State Capitol, one of Wisconsin’s legislators called Al a Whistleblower. He took it as a badge of honor! There were no hard feelings. Wisconsin Assembly Bill 684

So please allow us a few minutes to explain why you, the copier buyer, should care about details or at least why we hope you do. We find it’s more than people realize.

Ever wonder why you don’t need a sales rep when you buy a desktop copier/printer that scans and faxes, but you do when it is a floor-standing one? We will answer that questions and provide you with the necessary assistance in finding the best and most affordable copier laser printer!

Online research data appears to be intentionally limiting. Our experience and training firmly believe the seller does not want you to know what they know – but we do!

Leasing or financing a copier through the selling dealer channel routinely is not as transparent as one would hope. A plethora of information critical to making informed decisions is not freely nor fully disclosed to the buyer. These omissions are often discovered hidden in a monthly payment. Some questions are answered, but we feel not enough questions are asked.

This topic may feel so dinosaur-ish and a strange issue these days. We get it, but it’s this complacency that causes the copier buyer to overspend and waste a lot of money in today’s market!

We consider copier leasing the illusion of simplicity. Fundamentally the seller believes if your payment fits the budget over the last term, why not in the future? The sales rep has no incentive to save you significant amounts of money. They are trained to collect as much of your information as possible before providing their pricing or proposal. That’s the reason for all those calls over the years!

FYI: Omissions abound! They even say, “there’s margin in the mystery.” How do you feel about that?

In front of their Consumer Protection committee a few years ago, while at the State Capitol, one of Wisconsin’s legislators called Al a Whistleblower. He took it as a badge of honor! There were no hard feelings. Wisconsin Assembly Bill 684

So please allow us a few minutes to explain why you, the copier buyer, should care about details or at least why we hope you do. We find it’s more than people realize.

Ever wonder why you don’t need a sales rep when you buy a desktop copier/printer that scans and faxes, but you do when it is a floor-standing one? We will answer that questions and provide you with the necessary assistance in finding the best and most affordable copier laser printer!

Online research data appears to be intentionally limiting. Our experience and training firmly believe the seller does not want you to know what they know – but we do!

Leasing or financing a copier through the selling dealer channel routinely is not as transparent as one would hope. A plethora of information critical to making informed decisions is not freely nor fully disclosed to the buyer. These omissions are often discovered hidden in a monthly payment. Some questions are answered, but we feel not enough questions are asked.

This topic may feel so dinosaur-ish and a strange issue these days. We get it, but it’s this complacency that causes the copier buyer to overspend and waste a lot of money in today’s market!

We consider copier leasing the illusion of simplicity. Fundamentally the seller believes if your payment fits the budget over the last term, why not in the future? The sales rep has no incentive to save you significant amounts of money. They are trained to collect as much of your information as possible before providing their pricing or proposal. That’s the reason for all those calls over the years!

FYI: Omissions abound! They even say, “there’s margin in the mystery.” How do you feel about that?

copier
Office Copier

Brass Tax

If you are a small business, medium to large sized organization or

In front of their Consumer Protection committee a few years ago, while at the State Capitol, one of Wisconsin’s legislators called Al a Whistleblower. He took it as a badge of honor! There were no hard feelings. Wisconsin Assembly Bill 684

So please allow us a few minutes to explain why you, the copier buyer, should care about details or at least why we hope you do. We find it’s more than people realize.

Ever wonder why you don’t need a sales rep when you buy a desktop copier/printer that scans and faxes, but you do when it is a floor-standing one? We will answer that questions and provide you with the necessary assistance in finding the best and most affordable copier laser printer!

Online research data appears to be intentionally limiting. Our experience and training firmly believe the seller does not want you to know what they know – but we do!

Leasing or financing a copier through the selling dealer channel routinely is not as transparent as one would hope. A plethora of information critical to making informed decisions is not freely nor fully disclosed to the buyer. These omissions are often discovered hidden in a monthly payment. Some questions are answered, but we feel not enough questions are asked.

This topic may feel so dinosaur-ish and a strange issue these days. We get it, but it’s this complacency that causes the copier buyer to overspend and waste a lot of money in today’s market!

We consider copier leasing the illusion of simplicity. Fundamentally the seller believes if your payment fits the budget over the last term, why not in the future? The sales rep has no incentive to save you significant amounts of money. They are trained to collect as much of your information as possible before providing their pricing or proposal. That’s the reason for all those calls over the years!

FYI: Omissions abound! They even say, “there’s margin in the mystery.” How do you feel about that?

even a non-profit and you have a $100 – $500 monthly office equipment lease payment per device and are printing unknown volumes of who knows what you likely have an additional $100+/month in maintenance costs. This equates to roughly a $5,000 – $30,000 price tag for a fancy laser printer and $6,000+ for service, supplies and repairs.

The size and speed of the copier often plays a role in the principal of the equipment while the support and repairs for same is a complex set of mathematical equations resulting in a confusing cost per each 8½” x 11” piece of paper that exists the device.

  • As cars have odometers, most printers have meter counters. TIP: Knowing your usage or print volume is at the root of empowerment.

So, in the example above you will likely have rates, residuals or formulas built in to the monthly payment all of which the seller is not required to tell you about.

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  • Also, if you are unaware of how troubleshooting works and repairs (preventative maintenance for example) are left up to the terms of your contract you will not likely know of a very important cost control option – duty cycles.

When you sign the lease you can factor high interest charges and will have contractually obligated your organization’s budget to $1,000s and even $10s of thousands of unnecessary wasteful spend! We find interest rates range from 9% – 22%!

  • Worse yet there is interest on labor and toner when service is bundled with the equipment in one payment. Where else do we finance labor? Toner is NEVER free! Be very aware of this selling strategy!

If your contract is non-cancellable and/or irrevocable (most if not all are) you’re likely going to owe more money at end of term while the vendor controls the contract. This may be 10%+ or more of the original loan to cover these residuals owed at end of term. If you are unaware of this critical component it’ll likely be buried in your next contract and monthly payment!

Experience suggest the above example far exceeds $30,000 for one (1) copier/printer! In fact one of our clients, a for-profit small business owner, a sole proprietor was obligated to $38,000 for one (1) copier! A non-profit client had a copier obligation for one (1) copier that was $66,000+! Knowing how this game is played is critical to controlling your print budget.

I told you there’s a lot and this is just the beginning. But don’t worry if you leave all this math up to the sales rep all the above will likely be hidden in your next monthly payment.

You guessed it the seller almost always knows more than the buyer! (i.e. asymmetric information- Google)

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The best consulting service that I’ve ever been through.
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Case Studies

We explore some of the latest trends and strategies
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Be at the forefront of the innovation

Your goals are individual. We believe business advice should be too, so we help your business thrive in this work environment.
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Our Team

We combine global expertise and local insight to help you
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Head of ConsultingBrian B. Rooney

+353 1 417 259
bbroney@nifty.com
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+353 1 417 259
rgill@nifty.com
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Talent & Performance AdvisorMichelle C. Ward

+353 1 417 259
mward@nifty.com
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